Godrej Consumer Products Ltd (GCPL) entered the professional segment with the launch of a new brand- Godrej Professional.

To ensure the good health of the hair, Godrej Professional also has on offer a complete care range comprising of shampoos, masks and styling serums. The range is developed with high performance formulas and consists of natural ingredients like Avocado, Honey, Argan Oil, Keratin and others.

The new range helps in strengthening weak hair, smoothening treated hair, fighting dry and frizzy hair along with restoring health for thin hair.

To empower the salon industry, a unique Godrej Professional online academy has been developed. The main aim is to help the salon hair experts transform the quality of professional hair care in India by bringing hair expertise at a button click’s away. The mobile application will aid the hair stylists to learn new hair cuts, new technical capabilities development etc along with extensive modules and loyalty programs.

Eminent hair stylists namely Asha Hariharan, Ryan Rozario and Sylvia Chen graced the occasion and performed hair styling on renowned models at the event.

Priyanka Dutta