Westside in collaboration with Bollywood actress Sameera Reddy recently launched the Autumn-Winter edition of its Limitless campaign.

The brand’s core values of inclusivity, self-love and body positivity are promoted by the campaign. In order to further the conversation, the company enlisted Swastika Mukherjee, a well-known Indian actress. Both of the stunning women had an open discussion on breaking stereotypes and being genuinely limitless at the event.

The two had a lengthy conversation about various facets of fashion, body positivity, and self-love. A fashion exhibition and a meeting with fans and members of the Westside community were then held. The purpose of the event was to create a community where everyone could express themselves and be true to who they are.

“I adore working with Westside on the campaign: Limitless,” said Sameera Reddy. “We want to have dialogues without inhibitions. It is encouraging to see a fashion company challenge ideals of beauty and proportion” added the actress.

“Each body is lovely and deserves to be cherished,” stated Swastika Mukherjee. “I have always been curious as to why we restrict ourselves to outdated ideas of beauty. Everybody is encouraged to be their best selves by the platform Limitless. I firmly believe in the core tenets of Westside, which are inclusivity and body positivity, according to which everyone is attractive and capable of engaging in free and creative expression. Westside, in my opinion, best embodies the concept of being and feeling limitless”.

The conversation was languid and engaging and kept the audiences mesmerized!!

Priyanka Dutta