Manipal Hospitals East announced its emergency response initiative, One Scan Can Save a Life, on World Emergency Day with a strong message about the value of prompt medical intervention. This technology-driven measure aims to ensure faster ambulance access during critical emergencies.

The event was graced by Dr. Indranil Das, Senior Consultant and HOD – Accident and Emergency Care, Manipal Hospital EM Bypass, Dr. Sujoy Das Thakur, Consultant and In-Charge – Emergency Medicine, Manipal Hospital Mukundapur, Dr. Kishen Goel, Consultant and HOD – Emergency, Manipal Hospital Broadway, actress Anuradha Mukherjee along with the team of the Bengali film Phool Pishi O Edward, directed by celebrated filmmaker duo Nandita Roy and Shiboprosad Mukhopadhyay. Their presence strengthened the initiative’s message of awareness, readiness, and the life-saving benefits of prompt emergency response by adding a cultural and emotional touch.

In the “golden hour”—the critical first hour following a medical emergency when prompt intervention can greatly improve survival outcomes—the initiative introduces a QR-enabled emergency access system that enables people to instantly connect with ambulance services, share their live location, and activate rapid medical response. Faster coordination and prompt medical assistance are ensured by the technology’s integration with MARS (Manipal Ambulance Response Service).

Shiboprosad Mukherjee said, “There is no equality when donating organs in India. Women are often forced to donate their organs. I feel that there must be equality in this issue. Our film Phool Pishi O Edward talks about this important topic. I hope that the audience will like it”.

Anuradha Mukherjee said, “I am very happy at this initiative. I know ambulances are very important in our lives. My mother died in 2011 due to a heart attack. I could not get an ambulance when I needed it the most. Thankfully, with the launch of this initiative, people will be able to avail this service and get their loved ones to the hospital at the earliest”.

To enable communities to react to medical emergencies more quickly, the initiative also seeks to promote increased public involvement in emergency preparedness and awareness. Manipal Hospitals East aims to improve the efficiency, responsiveness, and accessibility of emergency medical care for residents throughout the area by using this technology-driven strategy.

Priyanka Dutta