The ‘Science in Action’ awareness campaign was initiated by Dabur India Limited to educate customers about the advantages of Ayurveda and leading a healthy lifestyle. Reputable medical professionals will enlighten them on the science underlying Ayurveda and discuss the treatment’s demonstrated advantages. To help families make wise daily decisions and maintain their health, the campaign will disseminate information about Ayurveda based on scientific research.

Dabur Chyawanprash has also started a massive awareness campaign to protect children’s health nationwide as part of this campaign and to preserve the health of future generations. Under this program, Dabur Chyawanprash worked with a well-known physician to teach kids about immunity awareness and the importance of developing a robust immune system to fend off illnesses brought on by common bacteria, viruses, and seasonal changes.

The campaign was flagged off at Kolkata with a special session organized for over 250 Students of East Point School, Ichapur. Dr. Om Prakash Sanjay was present to conduct the health session. Mrs. Keya Chakraborty, Principal, of East Point School, Ichapur was also present to grace the occasion.

Through a series of captivating videos that explore the complex nuances of Ayurvedic principles, the “Science in Action” campaign will make use of many media platforms, including print, digital, and social media. Its goal is to reach a wider audience. Furthermore, Dabur and well-known Ayurvedic doctors will give talks in 22 different city schools. These classes will foster a healthy future by educating young children about the value of Ayurveda for general well-being.

Priyanka Dutta