Sidharth Malhotra was recently introduced as John Players’ new face. Along with the introduction of the new Spring Summer’23 Collection, this announcement has been made. A new generation of young men seeking to make their mark on the world and the brand’s slogan “Play it Real” stood arm to shoulder in a recent relaunch of the company. They believe in wearing their own identity proudly in a world full of labels.

John Players and Sidharth Malhotra recognized that their similar appreciation of fun charm and important ideals in a fast-paced environment complements their respective personalities. Sidharth most importantly exemplifies the aspirational ethos of patrons of this brand.

“I think that style isn’t just about looking good, but it’s also about standing for something. I am thrilled to be affiliated with John Players because it stands for principles and character that young men can identify with” said Sidharth Malhotra.

The distinctive line of clothing created for casual and fashionable summer dressing is the focus of John Players’ Spring Summer’23 collection. It incorporates chic white denim and knit chinos along with a seductive variety of vacation clothing to bring the summer vacation into your regular life.

Priyanka Dutta