Cycle Pure Agarbathi, a prestigious brand within the NR Group and a well-known name in the agarbathi production industry, unveiled a line of new and enhanced fragrances under the Rhythm product umbrella. This launch honors the company’s 75 years of unwavering excellence, devoted service, and innovation.

The event was graced by the presence of Sourav Ganguly, the former Indian Captain and Brand Ambassador of Cycle Pure Agarbathi, along with Arjun Ranga, the Managing Director, of Cycle Pure Agarbathi.

On this occasion, Cycle Pure Agarbathi also released a TV commercial in which Sourav Ganguly played a “Maharaja”. The TVC recreates a scenario from a classic film, appealing to Bengali viewers’ nostalgia. A persuasive and unique claim is made in Cycle Pure Dhoopkathi, Duto Kathi, Fatafati (Two sticks, magnificent), which gently implies that the scent released by just two sticks of Cycle Rhythm Agarbathi can do wonders. All who come into contact with it are captivated by its all-pervasive aroma. The entire idea is brought to life by Ganguly’s on-screen presence, which works like magic.

Speaking at the event, Sourav Ganguly said “This is my seventh year of association with this brand. Mr. Ranga is like a brother to me. This is one of the most amazing ad campaigns that I have shot for this brand. When we were shooting, I was not very sure as to how it would turn out. But now when I see it, it has come out well. With the festive season coming up, the introduction of the new products will indeed be good for the customers”.

Through its distinctive scent characteristics, the Rhythm brand pays homage to the longstanding legacy and essence of Cycle Pure Agarbathi. Beyond paying tribute, it also heralds the start of a fascinating new fragrant adventure that promises novel experiences.  The launch of the four upgraded scents, including Saroja, which combines sandalwood, rose, and jasmine, Orients for an exotic floral mysticism, Amber for warmth, and Sandalwood for a timeless woody perfume, is a testament to the brand’s extraordinary journey since its founding 75 years ago.

The launch of these fragrant new products coincides wonderfully with the impending holiday season and the colorful celebrations of Ganesh Chaturthi and Durga Puja. This deliberate rollout demonstrates the brand’s commitment to ongoing innovation and making devotees happy.

The four perfumes are particularly significant since they both commemorate the brand’s 75-year milestone and provide consumers with invigorating scents that they can’t help but respond to. These perfumes release a divine and lingering aroma and are designed for simple application and a smooth puja experience.

For more information, visit http://www.nrgroup.co.in/

Priyanka Dutta