As the vibrant aura of the approaching DurgaPujo season envelops us, one question dancing through the air resonates in every heart: “Ebar Pujoye Ki Porcho?” This Pujo season, the answer is draped in Taneira Laal Paar.  Taneira a TATA product brings to you its Pujo Collection—a splendid ode to the rich tapestry of tradition, impeccable craftsmanship, and the resplendence of India’s cultural legacy. A homage to the revered Lal Paar Sarees, which have been woven into the heritage of the Bengal region for generations, the collection is a contemporary adaptation of the same, seamlessly intertwining with the festival’s ethos, embracing the enduring qualities of strength, resilience, and empowerment that define the woman of today.

The Pujo range, which draws its inspiration from the five elements of the world and the essence of womanhood, reflects the pristine qualities of water, earth, fire, air, and sky. Intricate geometric patterns, motifs from the world of temples, the natural world, including flora and fauna, the delicate allure of shiuli flowers, the ever-changing patterns of nature, the fiery energy of flames, the gentle undulations of water ripples, and the ethereal presence of clouds, all harmoniously combine to create an enchanting story that masterfully captures the essence of these elemental forces.

These sarees evoke a wide range of emotions that perfectly capture the spirit of this joyful ritual, inviting the connoisseurs to immerse themselves in the exuberance of togetherness with each fold and hue. They do this by skillfully weaving a spectrum of red shades that resonate with the very essence of Sindoor Khela, ranging from profound, passionate reds to serene, tranquil tones. The collection features a variety of weaving styles, such as the expensive Bengal silk, the refined silk cotton, cotton, Murshidabad silk in both woven and extra weft varieties, and the exquisite Jamdani. The South Silk Sarees with Extra Weft Weaving and the Chattisgarh Tussar Sarees with Hand-Painted Designs and Block Prints also add to this tapestry of diversity.

Priced between INR 3499 and INR 21,000, the Pujo collection is available at select Taneira stores and online at Taneira.com.

Priyanka Dutta