Tata Tea Premium made its debut in the Metaverse world by hosting a first-of-its-kind Holi party on the platform. With this initiative, the brand becomes the first in the world to celebrate the colorful festival of Holi on a futuristic tech virtual platform.

Upon entering the platform, consumers can don their favorite avatars and enjoy Holi with various engaging Holi games. The party also comes with a special festive performance by music composer and lyricist duo Sachet-Parampara.

Music composer-lyricist duo and real-life husband and wife, Sachet Tandon from Uttar Pradesh and Parampara Tandon from Delhi will bring alive the magic of Uttar Pradesh’s Lathmaar Holi and Delhi’s Rangwali Holi. This is the essence of which is aptly captured on Tata Tea Premium’s Special edition festive pack.

Customers can join the Holi Party through this link: https://events.yugverse.com/tataholi .This Holi Party Will Be Hosted in Metaverse on the 18th March and 19th March.

Tata Tea Premium has also launched special festive packs to capture the excitement of Holi for some of its markets like Delhi and Uttar Pradesh.