Emami Healthy & Tasty conceptualized and launched the AMIE Durga campaign, which is currently in full swing throughout Kolkata and the rest of West Bengal.

East Bengal Women’s Football Team members and Trina Saha, took part in the final leg of the AMIE Durga campaign.

This program was started to honor the spirit of Maa Durga’s divinity and to call forth the inner strength and power of every woman. It also aims to empower women and advance gender equality. Over 80 communities in and around the city and its outskirts have already been visited by the campaign.

Ms Trina Saha posed along with some of the players of the East Bengal Women’s team – Indrani Sarkar (Team Manager), Sulanjana Raul (Y/17 Indian Player), Trisha Mallick, Susmita Bardhan, Sathi Debnath, Tulsi Hembram & Puja Karmakar were also present for the occasion.

Emami Healthy & Tasty Ultra Lite Soyabean Oil’s dedication to promoting healthy lifestyles and authentic flavors has been at the core of the AMIE Durga month-long campaign. In order to commemorate women’s empowerment and divinity, Emami Healthy & Tasty Ultra Lite Soyabean Oil created an on-the-ground and online consumer connect promotion using a Durga Pujo-themed canter road show.

Rituparna Sengupta, Ishaa Saha, and Ditipriya Roy all have been part of this campaign.

Priyanka Dutta