Macaw Paints, the decorative paints brand under Shyam Steel, has launched its second TV commercial featuring Kartik Aaryan, now portrayed as The Macaw Genie, a larger-than -life wish-granter who brings magic and color wherever he goes, turning plain homes into stunning spaces with a snap, a swirl, and a splash of enchantment.

Inspired by the brand’s iconic tagline, Macaw ke rang, magic ke sang, the new TVC transforms a common household scene into a vivid display of creativity. It begins with a man in his room gently stroking a macaw, only to be startled when the bird magically transforms into Kartik Aaryan’s larger-than -life Macaw Genie. One wish at a time, the Genie brings the man’s dream for his home to life in the most vibrant way imaginable, resulting in a bold before-and-after transformation that perfectly embodies what Macaw Paints represents: turning imagination into reality, one wish at a time.

Kartik Aaryan, portraying the Macaw Genie, embodies a playful, larger-than-life persona that is undeniably magical. His comic timing and boundless energy infuse the film with an irresistible festive vibe, while the transformation sequence itself takes center stage: drab, neglected walls explode into lively, expressive, celebration-ready areas. It reminds us that a home doesn’t require a miracle to feel magical during this Puja; it needs Macaw.

At the core of the campaign is Macaw Paints’ extraordinary palette of more than 10,000 magical shadesa spectrum so expansive it can fulfill any color wish a homeowner might imagine. Whether it’s vibrant, eye-catching holiday-themed walls or gentle, joyful pastels, the brand’s color range guarantees that whatever a consumer envisions, there’s a Macaw shade designed to bring it to life. The TVC’s central metaphor a Genie granting wishes is a direct and charming embodiment of this promise, offering over 10,000 shades so every desire for a more beautiful home can be fulfilled.

The magic continues even after the TVC ends. As Durga Puja and Diwali draw neartimes when homes typically become hubs of celebration, renewal, and togetherness Macaw Paints is expanding Macaw ke rang, magic ke sang into a comprehensive 360-degree festive campaign. The brand’s vibrant world of color and desire will be brought to life through digital and social platforms, physical activations, and other key consumer experiences, making the Genie’s magic feel at home in people’s lives far beyond the screen.

Scheduled to launch during the Puja season, the campaign will encourage consumers to create their own festive home decorations, transforming Macaw Paints’ pledge of color, excitement, and imagination into a citywide shared celebration.

Now that the Genie is fully integrated into its festive narratives, Macaw Paints is poised to make this Durga Puja season one where every home’s color wish can truly come true.

Priyanka Dutta