Prepare for an OREO cookie, BTS created especially for you, OREO and BTS fans. Yes, the world’s best cookie is collaborating with RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook to release the Limited Edition OREO & BTS Cookies, a Korean sweet pancake-flavored OREO cookie made by BTS and devoted to BTS fans. With BTS and the OREO brand, this partnership will launch a fun international movement in more than 80 markets.

This collaboration is the most recent manifestation of the OREO brand’s strategy to upend the cutthroat snack market by selecting partnerships that only the OREO brand can fulfill.   

The Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, sweet pancake that is popular in Korean street food markets. This is a very personal flavor creation that has been made available to a worldwide audience. Because BTS has happy childhood memories of eating both hotteok and OREO cookies, this partnership is extremely meaningful as it incorporates a bit of their Korean heritage into a beloved cookie.

“OREO is the first snacking brand with which we have partnered worldwide. We ate them in the studio and as children, and now OREO is assisting us in giving the world a taste of home. Adding our own chapter to OREO’s incredible story makes us incredibly proud,” said BTS.

Additionally, BTS poured their affection for BTS fans onto the exterior of their OREO cookies. The Limited Edition OREO & BTS Cookies, which commemorate the band’s 13th anniversary, include three OREO cookies with a special message to BTS fans, a BTS light stick, and 13 distinctive embossments created by the band specifically for their fans. To reveal the message, gather the Limited Edition OREO & BTS Cookies!

The Limited Edition OREO & BTS Cookie Packs’ design pays vivid tribute to South Korea’s famous street market culture, a vibrant tapestry of sights, sounds, and delectable food like hotteok, while the distinctive OREO cookie embossments honor the BTS fandom. The OREO brand invites fans to experience the vitality and excitement that are so essential to the South Korean experience from the moment they take control of the pack.

The OREO brand started a global movement for fans with this special message. They are organizing OREO and BTS fans to contribute to the creation of the biggest love letter to BTS in history, inspired by the fandom’s letter-writing custom. Join the movement by visiting www.in.oreobts.com to write a lighthearted digital letter to BTS or by scanning the QR code on the Limited Edition OREO & BTS Cookie Packs. Fans can read each other’s letters to BTS as the biggest love letter gets ready to materialize in the real world. Letters are coming in from all over the world. Continue sending in your letters to be eligible to win BTS and exclusive OREO brand prizes, and find out what comes next.

Retailers will start carrying the Limited Edition OREO & BTS cookies in June. They can only be available for a short period of time, while supplies last.

For more details, visit www.in.oreobts.com.

Priyanka Dutta