Magnum officially announced its association with Bollywood diva Sonam K Ahuja.

The MagnumXSonam collaboration announcement video sees the diva create intrigue about the upcoming style project with the luxurious ice cream brand.

Sonam brings her iconic, fearless and unapologetic style factor to the brand.

Ice cream has always been a guilty pleasure of the actress and she considers herself a Magnum loyalist at heart. Even while shooting with the brand, she couldn’t help but take delight in a few Magnum bars.

The association will surely be helping in breaking stereotypes.

Priyanka Dutta