For many years, Lay’s® has been associated with recognizable potato chips and delightful flavor experiences that have delighted customers all over India. Lay’s® has announced the release of Lay’s® Mini Stix, its first stick-format potato snack in India, continuing this tradition.

Lay’s® Mini Stix, a product that combines traditional potatoes with savory Indian snacking, is designed as a link between the company’s iconic potato heritage and changing consumer preferences. With this invention, Lay’s® reinvents a classic format with its recognizable potato base, fusing the comfort of a popular savory format with the distinctive flavor and quality of Lay’s®. The outcome is a lighthearted, crunchy experience that is both familiar and delightfully novel.

Designed for contemporary Indian snacking occasions, Lay’s® Mini Stix offers fusion-inspired masala flavors and presents Lay’s®’s first horizontal pack format in India, which is palmable and simple to scoop. The product is perfect for sharing and on-the-go situations because it is reasonably priced.

Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said,
“Reading the pulse of the consumer is the cornerstone of PepsiCo India’s growth strategy. As a leader in the Potato Chips snacking category, it is our duty to lead this change rather than merely respond to it as the Indian snacking scene changes due to faster lifestyles and an increasing need for convenience while on the go. An excellent illustration of this innovation-first approach is Lay’s® Mini Stix. In order to capture completely new snacking occasions, we are reimagining our iconic potato heritage and the enormous brand equity of Lay’s®. With this launch, we are strategically broadening our product line and guaranteeing that Lay’s® will always be the go-to companion for customers”.

With a planned phased expansion into North and West markets, the product will make its debut in East India at affordable price points of Rs 5 and Rs 10 in the general trade. This strategy enables the brand to successfully scale the product across regions and establish strong consumer relevance.

Priyanka Dutta