One of the most reputable shoe companies in India, Paragon Footwear, is commemorating Durga Pujo with a new brand film that focuses on the individuals whose unseen contributions make the celebration possible.

The film centers on a man who builds a neighborhood pandal’s bamboo foundation before Pujo.

A glimpse into the man’s life outside of the construction site is provided by the story, which is also based on the straightforward bond between him and his young daughter. Even though it might not be apparent to those who ultimately witness its results, the film depicts his quiet sense of pride in the work he does through their regular interactions.

The film, which was conceptualized by Turmeriq, approaches Durga Pujo in a subdued and observational manner, emphasizing the people, preparation, and anticipation of the event rather than the celebration itself. The storytelling allows the significance of the man’s contribution to naturally emerge by fusing the everyday life of the man building it with the gradual transformation of an empty neighborhood ground.

The creation of the pandal is a crucial component of the excitement surrounding Durga Pujo, which is why the movie has a strong cultural connection to West Bengal.

The film finds its emotion in the days of preparation rather than in the grandeur of the final celebration; the bamboo structure is growing, familiar faces are passing by, Pujo preparations arrive, and the quiet pride of the person who knows what lies beneath it all.

With a focus on West Bengal and audiences who have a strong connection to the culture, emotion, and excitement surrounding the festival, the campaign will be launched around Durga Pujo on digital and social media platforms.

Priyanka Dutta