Piaggio India has expanded its retail presence in West Bengal by opening a new dealership, Joys Bike Point, in Howrah. Featuring both Vespa and Aprilia models, the new location is part of the Piaggio Group subsidiary’s ongoing strategy to increase accessibility to its premium two-wheeler portfolio across key Indian markets.

The new touchpoint was inaugurated by Mr. Gaetano Pignataro, Head of Sales Network Development and Trade Marketing – Piaggio Asia Pacific 2 Wheeler, Piaggio Group, and Mr. Ajay Raghuvanshi, Executive Vice President, 2 Wheeler Domestic Business.

The new Howrah outlet serves customers across the city and neighboring regions as a comprehensive, single-destination center for Vespa and Aprilia. Beyond showcasing the complete product lineup, the facility features fully authorized sales and service capabilities, delivering vehicle purchases and reliable after-sales support under one roof.

Mr. Gaentano Pignataro, Head of sales network development and Trade Marketing, Piaggio Asia Pacific 2 Wheeler, Piaggio Group, said, “The Piaggio Group sees immense promise in India and remains deeply committed to the market. We are actively driving expansion, with Kolkata standing out as a strategic priority we’ve aimed to target for some time. Partnering with Joy’s Bike marks a crucial milestone in this journey, setting the stage for a strong push across Kolkata and the broader Eastern region. Piaggio has returned to a growth trajectory after an extended period, and while these initial wins are encouraging, we know there is much more potential to unlock. Nationally, we are on track to reach 250 dealerships by December, having already established roughly 240 touchpoints to date”.

The showroom combines Vespa’s signature Italian styling and lifestyle appeal with Aprilia’s tech-forward, high-performance focus, giving local buyers a diverse range of premium two-wheeler choices under one roof.

The launch underscores West Bengal’s rising demand for high-end mobility solutions. As local riders increasingly seek out vehicles that blend style, technology, and performance, Piaggio India remains committed to expanding its footprint and deepening customer engagement throughout the region.

Priyanka Dutta