Joy Personal Care has unveiled a new campaign highlighting its iconic product Joy Lemon Facewash featuring Shah Rukh Khan and leading actress Sanya Malhotra. Joy Lemon Facewash is one of the leading products that rejuvenate the skin with Active Fruit Boosters. Infused with crushed fruity lemon milli globules, this facewash clears impurities, making it ideal for a skincare routine.

The quirky romantic film featuring Shah Rukh Khan and Sanya Malhotra communicates about the ‘Day and Night’ usage of the product capturing Joy’s promise to care for skin round the clock. The film further highlights Joy Lemon Face Wash, packed with its fresh lemon scent and skin-friendly ingredients, as the perfect skincare buddy.

“I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. This brand is progressive and takes a novel approach by prioritizing diversity over artificial beauty standards in its well-planned advertising campaigns. I can’t wait to go on this thrilling adventure with them” said Shah Rukh Khan.

“Working with Mr. Shah Rukh Khan and serving as a brand ambassador for Joy Personal Care is such a great experience for me. As usual, shooting with Mr. Khan has been exciting and an incredible privilege” said Sanya Malhotra.

Joy Personal Care does not advocate for unattainable beauty ideals; instead, it emphasizes preserving natural beauty. Even on the busiest days, our skin needs extra care and nourishment at the start and finish. Joy Lemon Face Wash, rich in natural ingredients, effectively removes pollutants and unlocks the path to pleasure and health for your skin.

Priyanka Dutta