As the world celebrated the 50^th Anniversary of Earth Day on 22^nd April this year, Tata Power partnered with  Earth Day Network to promote the theme of ‘Climate Action’ this year by launching the ‘I Have the Power to Choose’ campaign. In tune with the company’s existing ‘I Have the Power’ campaign, this particular one aims to sensitise its customers and employees across the country by promoting sustainable alternatives which help everyone to live a sustainable life and giving them the –‘#Power2Choose’.

The objective behind this partnership is to bring about change at an individual level and sensitise masses to act responsibly by making a small contribution towards reducing climate change.

The campaign will be promoted via TTL & BTL mediums amongst enlightened and evolved citizens. The ‘#Power2Choose’ pledge can be taken on the official website. This campaign will also run live across all the social media handles of Tata Power, where customers and employees can register themselves and to take this pledge.