Mad Over Donuts (MOD) is strengthening its ties to Eastern India by opening a second location in Salt Lake, following a triumphant debut at Kolkata’s Acropolis Mall to mark its entry into the region. With plans to open 12 to 15 new locations in the area over the next 12 to 15 months, many of which will use a standalone format to bring the MOD experience closer to local communities, this represents a major advancement in the brand’s aggressive expansion strategy.

Mad Over Donuts is the most popular donut brand in India, known for its delicious treats and handcrafted, 100% vegetarian donuts. It provides a happy haven for anyone wishing to enjoy life’s small pleasures. MOD has established itself as a popular spot for gatherings, study breaks, and happy occasions thanks to its stores’ lively, inviting designs. MOD is expanding quickly outside of metropolitan areas and entering thriving, high-potential markets all over the nation.

Fans have reacted enthusiastically to the brand’s launch in Kolkata, lining up for bestsellers like Double Trouble and Chocolate Therapy donuts as well as MOD’s cool selection of bubble teas.

Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts, said, “We are thrilled with the love we’ve received in Kolkata so far and see tremendous potential in Eastern India. Over the next two years, we hope to open seven or eight stores in the area, which will enable us to develop engaging brand experiences. The launch in Salt Lake is only the start of our journey, but it is a positive step in that direction”.

The Salt Lake location carries on MOD’s mission of celebrating ordinary moments with its warm orange interiors, vibrant donut walls, quaint nooks, and distinctive handcrafted treats. MOD provides the ideal reason to celebrate at any time, whether it be through impromptu get-togethers, study breaks, promotions, or post-test treats.

This expansion is a sign of things to come. With plans to open more locations in Eastern India, MOD hopes to reach many more fans in the area with its 100% vegetarian donuts, drinks, and happy experiences.

Join the expanding circle of happiness by stopping by the brand-new MOD store in Salt Lake.

Priyanka Dutta