Usha Shriram Pvt Ltd has a great legacy of over four decades. They successfully entered the FMCG sector by launching a premium packaged drinking water brand, Aquaero.

The event launch was graced by Satnam Sandhu, Chief Operating Officer, Usha Shriram Pvt Ltd, Sukamal Paul, MD, Hiran Beverages Pvt Ltd, Pukhraj B. Sethia, MD, Sethia Udyog Pvt Ltd, Debleena Dutt, actress, Soumik Mitraa, Brand Licensing Consultant, Ajay Tank, VP, Usha Shriram Pvt Ltd, and Rajarshi De, Zonal Head-West Bengal.

The premium packaged drinking water is full of essential minerals and oxygen. It aims to deliver superior hydration and a refreshing taste to the customers.

Speaking at the launch, Debleena Dutt said, “It is very important to have access to premium packaged drinking water. And with such a reputed name entering this sector, patrons can get the best product for their needs”.

The company also announced an investment plan of Rs 25 to 30 crores to establish its footprint in the packaged drinking water sector in the next two years. Out of this, Rs 8 to 9 crores will be directed towards the initial launch phase that covers plant setup, branding, and market rollout.

Due to this expansion in the FMCG sector, Usha will be creating direct and indirect employment for 4000 to 5000 individuals in areas like logistics, manufacturing, marketing, and distribution.

The product is available in 250 ml, 500 ml, 1000 ml, and 2000 ml packs to suit the needs of the customers.

Priyanka Dutta