Emami Healthy & Tasty created a Maa Durga idol out of Emami Healthy & Tasty Fresh Chakki Atta for this Durga Puja, combining devotion and sustenance in a genuinely unique celebration. The atta, which is traditionally stone-ground and made from 100% pure wheat, represents tradition, togetherness, and healthy living, and exemplifies the brand’s fundamental principles of softness, nutrition, and purity.

Superstar and Emami Healthy & Tasty Brand Ambassador Mr. Prosenjit Chatterjee was present at the last stage of the idol-making.

Popular actor Ms. Priyanka Sarkar was the first to participate in the program.

Later, seeds inserted into the statue will be planted as a symbolic act of rebirth, signifying fresh starts and expanding Maa Durga’s heavenly benefits.

This project received a lot of praise, and people in large numbers thronged to see the Durga Maa idol.

Priyanka Dutta