Riding the wave of a 46% growth in the category, Helios Luxe by Titan Company Ltd. continues to solidify its leadership in India’s accessible luxury watch market. Helios Luxe has announced its exclusive partnership with Alexander Shorokhoff, the German independent watchmaker renowned for its limited-edition timepieces that put avant-garde art at the center of fine mechanical craftsmanship, strengthening its strategic focus on carefully chosen international partnerships. This launch demonstrates Helios Luxe’s dedication to growing its accessible luxury portfolio with unique international maisons that serve India’s increasingly sophisticated and culturally aware luxury consumer base. With this addition, the brand hopes to maintain momentum in the accessible luxury market for the next fiscal year.

Over the past 18 months, Helios Luxe has established itself as a key entry point for international watchmakers looking to make a significant impact in India, introducing five exclusive and seven other international brands. Helios Luxe continues to promote higher-value retail, enhance collector engagement, and increase access to unique mechanical watchmaking by providing a platform that enables each maison to authentically present its identity.

In this regard, Alexander Shorokhoff’s arrival fits in perfectly with this vision, as the brand approaches watchmaking as a form of cultural expression by fusing German engineering precision with audacious artistic interpretation, guided by Alexander Shorokhov’s philosophy of Art on the Wrist. The Kandy Avantgarde 2, which is limited to 100 pieces worldwide and was inspired by Wassily Kandinsky’s abstract works, is one of the collection’s highlights. Its striking geometric dial and vibrant color scheme reflect the maison’s artistic identity. This is one of the rare, individually numbered mechanical timepieces that Helios Luxe carefully selects for discriminating collectors.

The Kandy Avantgarde 2, Winter, Sixtythree, Neva Brown, Neva Chrono, Full Calendar Cadamomo, Shar, Swan Lake Alarm, Lucky 8, Crazy Eyes Chrono, Flensi, Happy Second, and Emotion Due are just a few of the 16 limited-edition timepieces in Alexander Shorokhoff’s carefully chosen portfolio. The majority of references are restricted to between 30 and 100 pieces worldwide, and the collection includes automatic, hand-wound, and chronograph movements with in-house hand engraving and exquisite finishing. Each watch is individually numbered, handmade, put together in accordance with the brand’s “one man, one watch” philosophy, and sold only in India through six Helios Luxe boutiques.

Priyanka Dutta