Some tales don’t start with lofty goals. They start with courage, necessity, and a silent resolve to make a fresh start. One such tale is Asian Arts Jewellery.

The brand was founded in the shadow of Partition in 1956 in the busy lanes of S.S. Hogg Market, which Kolkatans refer to as New Market. It was founded by a family that arrived with little more than tenacity and a desire to work hard. What developed from that humble start has persisted for almost 70 years.

Asian Arts first gained recognition in the leather goods industry, attracting a clientele as varied as New Market itself. The 1970s then arrived, bringing with them change. A shift into silver jewelry and handicrafts was compelled by regulatory changes. In retrospect, it was a leap of faith that gave the brand its essence.

Asian Arts are unique not only because of their age but also because of the way they have been cared for over the years, with each generation contributing new ideas while maintaining the integrity of their craft and the confidence of their clients. That allegiance is reciprocated. Clients who came in as kids now bring their own families.

A profound respect for craftsmanship lies at the core of everything. Whether inspired by modern design, vintage aesthetics, or temple traditions, its 925 silver jewelry is crafted with an attention to detail that is unmatched by mass production. This isn’t trendy jewelry. It’s long-lasting jewelry.

The brand’s biggest expansion is the new store on Hindustan Road, which is located in one of Kolkata’s most popular retail areas and is intended to bring the essence of New Market into a more modern environment.

Gracing the launch were actor Sean Banerjee and actor-model Richa Sharma.

Asian Arts’ journey has always been very personal, molded by commitment, flexibility, and a close relationship with our clients. That journey continues with this expansion.

Priyanka Dutta