With a unique in-store celebration at its South City Mall location, Shoppers Stop, India’s premier fashion, beauty, and gift-giving destination, launched its Durga Pujo campaign, Pujor Prothom Stop. Priyanka Sarkar and Gaurav Chakrabarty, two well-known Bengali actors, joined patrons for the celebration, exploring the festive collection and sharing their own Pujo memories, fashion choices, and shopping necessities.

Pujor Prothom Stop, which has its roots in the excitement and anticipation surrounding Durga Pujo, honors the numerous memorable firsts that contribute to the festival’s uniqueness. Through four carefully chosen looks—the Prothom Pandal Look, Prothom Adda Look, Prothom Premer Look, and Prothom Anjali Look—the campaign brings these events to life, from the first pandal visit and adda to the first Anjali moments that signify new beginnings.

Every appearance represents a unique Pujo experience. The Prothom Adda Look emphasizes carefree festive styling for talks, reunions, and get-togethers, while the Prothom Pandal Look captures the thrill of dressing up for pandal hopping with family and friends. While the Prothom Anjali Look combines sophisticated traditional styles appropriate to Pujo’s cultural and spiritual essence, the Prothom Premer Look honors fresh starts and special occasions.

This year’s carefully chosen Pujo collection, which features Shoppers Stop’s exclusive brands Kashish and Bandeya, embodies the ideal fusion of culture, design, and glitz.

One can select from festive-ready collections across men’s and women’s fashion from leading brands including Tommy Hilfiger, Calvin Klein Jeans, La Martina, Superdry, Levi’s, Rare Rabbit, U.S. Polo Assn., Louis Philippe, Van Heusen, Selected, Libas, BIBA, W, Global Desi, Fashor, Vero Moda, Forever New, AND, KAZO, Rareism, Fratini and more.

Shoppers Stop can purchase from a curated selection of watches from Tissot, Victorinox, Roamer, Aigner, Coach, Emporio Armani and Michael Kors; sunglasses from Prada, Gucci, Ray-Ban and Versace; handbags from Aldo, Steve Madden, Armani Exchange, Guess and Juicy Couture; footwear from Nike, Adidas Originals, Guess, Tommy Hilfiger, Birkenstock, ASICS and New Balance; and luggage from Samsonite and Delsey, alongside beauty, fragrances, jewellery, accessories and gifting options.

Priyanka Sarkar said, “Pujo has always been a very special time for me because it brings together everything I love—friends, family, dressing up, and making wonderful memories. I adore how Pujor Prothom Stop depicts these intimate and thrilling moments that make Pujo so unique. It was amazing to feel Pujo’s energy with customers here at South City Mall, and Shoppers Stop has masterfully combined festive fashion with everything you need to celebrate”.

Gaurav Chakrabarty said, “Pujo has a genuinely magical quality. Every moment has its own thrill, from picking out what to wear and getting together with friends for adda to visiting pandals and spending time with family. “Pujor Prothom Stop” honors these occasions and incorporates festive shopping into the festivities. Being here at Shoppers Stop, interacting with customers, and sharing in the festive atmosphere was fantastic”.

Shoppers Stop offers a personalized shopping experience in addition to the essentials for every Pujo occasion, including a curated range of fashion, beauty, and gifts, along with a large selection of premium brands.

Priyanka Dutta