One of the top omnichannel jewelry brands in India, CaratLane, A Tata Product, has expanded its retail reach throughout Eastern India with the opening of a new flagship store in Gariahat, one of Kolkata’s main business districts.

In order to reflect the unique aesthetic and tastes of the people of Kolkata, this signature store takes a localized approach, carefully incorporating regional flavor into the store design, decor, and general atmosphere. The store gives customers in the city access to CaratLane‘s portfolio for everyday wear, gifts, and special occasions, bringing the brand’s modern jewelry proposition and omnichannel shopping experience closer to them.

The store, which has three large floors, was opened with the custom of a coal-breaking ceremony to mark the beginning of a new business and prosperous times to come. The launch is a component of CaratLane’s larger plan to increase its market share in important Indian markets. The Gariahat store is one of CaratLane’s flagship locations across the country, with a growing retail network of over 388 locations, including 69 in the Eastern region.

As part of its longer-term growth strategy for the state, the brand presently runs 31 stores in 11 cities in West Bengal, with plans to increase that number to 35.

Saumen Bhaumik, Managing Director, CaratLane said, “Strong cultural ties and a desire for modern design make Kolkata a vital market for CaratLane. As we expand to over 35 locations in West Bengal, the opening of our Gariahat flagship, which carefully integrates regional flavors into its design and decor, represents a significant milestone. We are eager to provide our unique retail experience to even more customers throughout the region as part of our dedication to Eastern India”.

Yami Gautam Dhar, a brand ambassador for CaratLane, recently presented two new collections, Kaashika and Polki. With the introduction of Shaya Diamonds and its modern, everyday 9kt gold jewelry collection, the brand has teamed up with actor Ashlesha Thakur to reach a younger audience.

Along with a 28% increase in its customer base, the brand saw a robust 42% growth in Q1 FY27. With plans to open five to seven new stores in the upcoming months, the brand intends to build on this momentum and increase its presence throughout the Eastern region.

This expansion is a component of CaratLane’s larger FY27 growth strategy, which aims to add 40–50 new stores. Continued investments in its product line, retail network, and omnichannel capabilities will drive this expansion.

The expansion of CaratLane in Kolkata is in line with its overarching goal of increasing the accessibility of modern jewelry for Indian consumers while strengthening its retail presence in high-potential markets.

Priyanka Dutta