Dollar Industries Limited has renewed its endorsement deal with superstar Mahesh Babu as the face of its Dollar BigBoss innerwear line in South India.

The extension aligns with the company’s efforts to strengthen its regional market position following a 2024 launch that generated high consumer demand and broad sales growth across its product catalog.

“Following our entry into the South Indian market in 2024, Dollar has experienced strong commercial momentum across every product line. Teaming up with superstar Mahesh Babu as the face of Dollar BigBoss has driven immense value for the brand. We are excited to extend this successful collaboration and look forward to releasing our latest commercial featuring him soon,” said Vinod Kumar Gupta, Managing Director of Dollar Industries Limited.

To support the renewed contract, the brand will launch a South India-focused TV commercial. The upcoming ad spot features the actor and film producer in a fast-paced role designed to showcase the strength, reliability, and year-round style of the BigBoss lineup.

Priyanka Dutta