Smartphone major Vivo kicked off West Bengal’s festive season with a star-studded Durga Pujo celebration at Roots, Kolkata, unveiling its flagship devices alongside a regional campaign.

The event marked the grand launch of the Vivo V80, engineered for advanced photography with ZEISS imaging technology, and the premium foldable Vivo X Fold6. Together, the devices highlight the brand’s strengthened presence across its V-Series and foldable portfolios.

At the heart of the celebration was the premiere of Vivo’s new Pujo Digital Video Commercial (DVC), produced by SVF Brands. The narrative weaves the warmth of festive traditions with an ensemble cast featuring Kaushik Sen, Anjana Basu, Surangana Bandyopadhyay, and Anusuya Mazumdar, accompanied by a soulful promotional track by acclaimed singer Antara Nandy. Guests of Honour Kaushik Sen and Surangana Bandyopadhyay personally unveiled the film before media personnel and digital creators.

To sweeten the festive shopping experience, vivo announced its exclusive Pujo Consumer Offer, headlined by the popular Rs 101 scheme. This initiative allows customers across West Bengal to bring home a new Vivo smartphone with an entry down payment starting at just Rs 101, backed by additional promotional benefits.

The evening buzzed with a vibrant mix of culture and digital media, drawing prominent Bengali celebrities including Rohan Bhattacharya, Darshana Banik, Rooqma Ray, and Tiyasha Lepcha, alongside 80 prominent content creators from across the state. Attendees experienced hands-on demonstrations of the V80 and X Fold6, capturing social-first content to amplify the campaign across YouTube and official social media channels.

The celebration concluded with a networking dinner, successfully merging technology, entertainment, and Bengal’s cultural spirit to mark the formal beginning of vivo’s festive campaign.

Priyanka Dutta