Britannia Industries announced the launch of NutriChoice Sugarfree Cracker in West Bengal in the presence of Tollywood actor Abir Chatterjee.

Vinay Subramanyam, Head-Marketing, Britannia Industries graced the launch event.

The brand has roped in actor Abir Chatterjee as the face of the brand in West Bengal.

The new cracker is thinner, lighter and crisper. With this new product, the brand aims to break the idea around crackers being hard to bite, dry and having a bland taste profile.

Abir Chatterjee engaged in a fun interaction with Vinay Subramanyam. When asked whether he liked Feluda or Byomkesh, the actor said “I started reading Feluda from a young age but Byomkesh was introduced to me at a later stage. The plots are intricate and mature too. Byomkesh is more humane and I relate with it more. However I love Feluda”.

The actor said that he is not a morning person and he feels like he has done a great job by getting up in the morning.

The actor also revealed his intense love for eggs in any form- boiled, omelette, half boiled and so on.

The crackers are available at Rs 32 for a 300 gram packet and Rs 10 for a 73.5 Gram packet.

Priyanka Dutta