In an attempt to broaden its international artist discovery programs, HYBE INDIA announced the launch of the HYBE INDIA Audition, which represents HYBE’s official entry into India’s talent ecosystem.

HYBE INDIA will adapt the artist development approach—known for finding, training, and creating internationally successful acts—for India as part of HYBE’s globally proven “multi-home, multi-genre” strategy. The company, which has a history of producing culturally significant artists like global girl group KATSEYE and 21st-century pop icons BTS, is now focusing on India to find and nurture the next generation of international stars.

Finding aspiring musicians from India and the Indian diaspora is the goal of the HYBE INDIA Audition. Selected candidates will have a unique chance to join HYBE INDIA’s top-notch training and production ecosystem. The program’s goal is to develop artists who can represent India internationally by combining global storytelling, performance training, and creative development.

Fundamentally, this endeavor embodies HYBE INDIA’s faith in the vibrant potential of Indian youth to influence the next wave of Indian entertainment and music by fusing genuine local talent with international knowledge. The program is a component of HYBE’s overarching goal of empowering aspiring artists worldwide to achieve excellence on a global scale. Together with the official poster, the audition’s launch video depicts this talent journey that ends with a stirring call to enter the world stage.

In-person auditions are scheduled in several major cities, including Kolkata, Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Mumbai, and Pune. The audition will be conducted in both online and offline formats.

Leading national and international brands, such as H&M, Shoppers Stop, Samsung, and Nongshim, collaborate to present the audition. BookMyShow and Snapchat will become Media and Ticketing Partners, respectively. In order to make the audition process more thrilling, approachable, and culturally relevant for young audiences, these collaborations will be realized through a number of integrated experiences, ranging from on-site pop-up activations and retail engagements to digital participation.

HYBE INDIA’s official platforms will shortly release more information about audition schedules, eligibility requirements, and participation guidelines.

For more details, visit: https://india.hybecorp.com/

Priyanka Dutta