Crown Publishing organized the launch of Dr Subhankar Dasgupta’s book, The Smart Money Blueprint, at Oxford Bookstore.

The book launch was graced by Dr Supriyo Maitra, Economist, Ms Nandini Bhattacharyya, Social Activist, Mr Jayanta Narayan Chowdhury, Sr Lawyer, Mr Subrata Dutta, Managing Director, George Telegraph, Dr Sujay Biswas, Director, Techno India Group, Actor, Mr Debraj Mukherjee, Former East Bengal Player, Mr Sumit Mukherjee & Actors Enaa Saaha and Aryann Bhowmik.

The Smart Money Blueprint is a practical, India-oriented personal finance guide designed to assist readers in establishing long-term financial stability by making disciplined and well-informed choices. Shifting focus from the allure of rapid riches, the book presents a detailed, step-by-step guide that addresses budgeting and cash flow control, income security via insurance, mutual funds and SIPs, planning for children’s education and retirement, risk mitigation, and protection against typical financial errors and fraud.

“The Smart Money Blueprint is my effort to provide Indian families with a clear, honest, and practical framework they can truly apply step by step, one goal and one decision at a time. Personal finance in India is frequently either overly simplified or unnecessarily complex,” said Dr. Subhankar Dasgupta.

At the launch, Dr Subhankar Dasgupta said this book will assist people in understanding and planning their finances and investments appropriately.

Speaking at the launch, Ena Saha said, “As a girl from a normal Bengali family, my parents did not talk much about finances in front of me. However, when my mother and I started our production company, it is then that we understood the need for good knowledge of finances. We are now learning financial management together”.

Aryann highlighted the fact that schools and educational institutions must start incorporating such topics in their curriculum. This will prepare the students better in managing their finances.

At its heart, the book promotes financial discipline, the force of compounding, and planning centered on goals, helping readers craft a comprehensive financial plan tailored to their life stage and personal priorities.

The Smart Money Blueprint is priced at Rs 470/-.

It is available at Oxford Bookstore and other leading book retailers and online aggregators.

Priyanka Dutta