The pet care industry is growing at a rate in excess of approximately 4% each year.  In 1988, APPA began gathering quantified data from pet owners about pet ownership, pet care practices, purchasing behaviour of pet-related products and sources of pet-related goods and services.

Keeping in mind this trend, one stop shop for Pet Care “Mad About Dogs (M.A.D)” launched its outlet in Kolkata. Mad About Dogs joined hands with Franchise India – Asia’s Largest Integrated Franchise Solutions Company for its expansion across India. MAD or Mad About Dogs is a one stop shop for all the crazy pet lovers, class apart grooming, designer dog boutique and accessories, especially made to fulfil personal care of Pets. The company plans to open 24 such stores in next 1 year across the country. The store aims to fulfil the utmost requirements of a pet-owner and a pet- lover from the birth of their pet to their daily requirements.

The inauguration of the outlet witnessed a good number of pet parents walk-ins with their pets. Pet-Food Brands like Royal Canine, Drools, Hill’s and Me-o distributed attractive freebies including pet food to the pet owners.