With a GUINNESS WORLD RECORDS® Title for Longest Line of Lipsticks using 1016 lipsticks, Shoppers Stop & SSBeauty, India’s top fashion and beauty destination, has made history by building an amazing lipstick monument through Lip Land, its first-ever experiential beauty campaign. The accomplishment represents yet another turning point in Shoppers Stop’s mission to celebrate uniqueness, creativity, and self-expression. Before National Lipstick Day on July 29, the celebration was held on July 25 and 26.

Reflecting the power of the Shoppers Stop & SSBeauty ecosystem, which unites more than 500 high-end brands, Lip Land displayed a carefully chosen assortment of more than 3,000 lipstick products, providing consumers with a wide range of shades for every mood, occasion, and individual style. As a celebration of this unmatched portfolio, the record-breaking installation reaffirmed Shoppers Stop’s dedication to providing choice, exploration, and immersive beauty experiences through a carefully chosen selection of top beauty brands.

With interactive installations, product trials, and captivating beauty experiences, Lip Land transformed beauty discovery into an immersive wonderland of color over the course of two colorful days. Beauty enthusiasts and top beauty brands, such as Maybelline, Chambor, Revlon, Love ETC, Faces Canada, Nykaa, Lakmé, and Joyology, came together during the activation to create a lively space for self-expression, experimentation, and discovery.

“At Shoppers Stop, we believe beauty is a powerful expression of individuality. With more than 3,000 lipstick options carefully chosen for every occasion, mood, and style, this GUINNESS WORLD RECORDS® More than just a record, Title represents our dedication to developing immersive experiences that reimagine high-end beauty retail,” said Mr. Jiten Mahendra, Customer Care Associate and CMO, Shoppers Stop.

By bringing together some of the nation’s most beloved beauty brands, Lip Land demonstrated the power of the Shoppers Stop & SSBeauty beauty ecosystem and reaffirmed the retailer’s leadership in high-end beauty. Shoppers Stop provides customers with access to internationally recognized beauty houses, such as Armani Beauty, Prada Beauty, M•A•C, NARS, Shiseido, Clarins, and Valentino Beauty, in addition to participating brands. This curated portfolio offers prestige, premium, and everyday beauty all under one roof.

Shoppers Stop is dedicated to developing unique locations that encourage exploration, promote deeper customer engagement, and celebrate self-expression as beauty retail continues to transition from transactions to experiences. Shoppers Stop is redefining how Indian consumers find, experience, and celebrate beauty through creative concepts like Lip Land and a carefully curated portfolio of top beauty brands.

Priyanka Dutta