Breast cancer can be one of the most difficult health challenges a woman may encounter, but awareness, early detection, and prompt treatment can greatly alter the trajectory of the experience. In October, during Breast Cancer Awareness Month, Manipal Hospital EM Bypass is urging women to assume responsibility for their breast health with an awareness campaign titled “You are your own- Durgatinashini”. The initiative will unite the media for a crucial dialogue on breast health, early detection, and timely care, while promoting increased awareness of the value of taking proactive steps toward personal health.

Inspired by the timeless strength of women during the festive season, the campaign featured notable figures such as Nandita Roy, celebrated Indian filmmaker and screenwriter recognized for her contributions to Bengali cinema, and Richa Sharma, Indian model and winner of Mrs. India in 2011 and has worked in both regional and Hindi films. Their presence enhanced the campaign’s tribute to women’s strength and resilience, while underscoring that strength means more than battling a disease after diagnosis; it also involves spotting symptoms early, prioritizing one’s health, and seeking medical care promptly.

Breast cancer remains a significant health issue for women, so raising awareness and ensuring early diagnosis are essential to enhancing outcomes. But the journey doesn’t start solely at the hospital or with treatment. It starts much earlier, when a woman understands her body, notices the changes, and feels confident enough to consult a professional.

Dr. Neha Choudhary, Senior Consultant and Department Head, Surgical Oncology (Breast Surgery), Manipal Hospital, Mukundapur Cluster, said, “The message of Durgatinashini transcends the typical portrayal of breast cancer. It praises the bravery of women, emphasizing that they can play an active role in safeguarding their own health. Emotional and social support continues to play a vital role in the cancer journey. Breast cancer survivors’ experiences have consistently shown that although medical skill and proper treatment are essential, support from family, friends, and caregivers can offer patients the emotional resilience needed to cope with the challenges of diagnosis and recovery”.

The campaign also seeks to redirect discussions about breast cancer from fear toward empowerment. Many survivors and patients frequently highlight how confidence, resilience, and a solid support network play a crucial role in managing the illness. At a previous gathering for breast cancer survivors, patients shared how suitable treatment, reassurance, and support enabled them to rebuild their confidence and resume their normal routines.

Priyanka Dutta