ITC Ltd. has strengthened its position in the confectionery market with the introduction of Ultra Mintz, a high-end, sugar-free mint product. Ultra Mintz offers a sophisticated and long-lasting mint experience through a blend of elevated taste and modern design, catering to changing consumer preferences for sophisticated, portable refreshment.

Subash Balar, Vice President and Business Head – Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC Ltd, said, “Premium adult confectionery that combines quality, convenience, and an amazing product experience is becoming more and more in demand. To take advantage of this opportunity, Ultra Mintz was created, combining premium mints in an affordable package to provide a sophisticated and elevated experience. The launch demonstrates our dedication to growing into high-growth markets and developing cutting-edge goods that suit changing consumer preferences.

Ultra Mintz, which comes in two varieties—Strong Peppermint and Sensational Strawberry—combines strong, revitalizing flavors with a tin that feels delicate, elegant, and refined. The product provides a practical way to stay rejuvenated and self-assured throughout the day, whether it’s in between meetings, after a meal, or while on the go.

Ultra Mintz is currently offered at a price of Rs. 150 on popular quick-commerce platforms and in a few retail outlets.

Priyanka Dutta