Coca-Cola organized a press conference in Kolkata where it announced West Bengal as its key growth market and also unveiled strategic plans to showcase their commitment to West Bengal.

T. Krishnakumar, president, Coca-Cola India and South West Asia, Shehnaz Gill, Senior Vice-President-Operations, Coca-Cola India and others graced the event.

This is the first Indian state where the entire portfolio and marketing initiatives of Coca-Cola’s brands have been hyper localized to resonate with local language and suit the preferences of the customer. The initiative begins with West Bengal and would extend nationally with local execution in other states.

The company also announced its partnership with Kolkata Knight Riders (KKR) to increase the excitement of the upcoming season of the IPL for fans in Bengal.

To help in the start of this initiative, Coca-Cola has rolled out Bengali packaging labels for all the beverages across its portfolio which consists of Coke, Sprite, Maaza, Fanta, Limca and others.

With such hyper-local initiatives, Coca-Cola will surely make its way into the lives of the people of West Bengal even more in the future.

Priyanka Dutta