As the company celebrated fifty years of growth, development, and expansion, Anil Balaji Steel (ABS) unveiled its future roadmap. By 2030, ABS hopes to reach a turnover of more than Rs 500 crores by investing Rs 200 crores in domestic market expansion. Mr. Abir Chatterjee, a well-known actor, has joined the company as a brand ambassador.

Mr. Anil Kumar Agarwal, Founder & Chairman, Anil Balaji Steel, Mr Virendra Agarwal, CEO, Anil Balaji Steel, Mr. Vivek Agarwal, Chief Financial Officer, Anil Balaji Steel, Mr. Balwant Ray Agarwal, Head of Production, Anil Balaji Steel, Ms Komal Agarwal, Head of Marketing & Data Analysis, Anil Balaji Steel andBrand Ambassador, Actor, Mr Abir Chatterjee, launched the website of the company and also unveiled the logo of their new business vertical, Fabrica.

Since its founding in 1975, Anil Balaji Steel has developed enduring connections throughout the industry and increased both its manufacturing capacity and product line. Rolling shutter solutions, shutter profiles, components and accessories, MS & GP Pipes, GP sheets, GP coils, roofing solutions, and fabrication solutions are all part of ABS’s product line. The company is currently growing toward a more expansive solutions-oriented ecosystem after establishing its presence in specialized downstream manufacturing.

The company currently operates over 1,00,000 square feet of factory space in Jangalpur, Howrah, handles an annual volume of 25,000 MT, and has a turnover of over Rs 125 crores. There are currently 16,500 fabricators and more than 427 dealers in their network.

West Bengal will receive Rs 100 crore of the Rs 200 crore the company intends to invest, with the remaining Rs 100 crore going to other markets. ABS intends to add 2 lakh square feet of manufacturing space to its Jangalpur factory as part of its expansion plans.

Superstar Abir Chatterjee has been appointed as a brand ambassador by Anil Balaji Steel. As the business enters its next phase, the partnership combines Abir Chatterjee’s recognition, connectivity, and appeal to the younger generation with ABS’s legacy of heritage, trust, and experience.

Additionally, ABS announced the start of Fabrica, a brand-new project centered on useful steel solutions for contemporary environments. Turnkey automated gates, pre-engineered buildings, grills, railings, pergolas, cabanas, and architectural façade designs are among its products.

Additionally, the company plans to build a 15,000-square-foot Fabrica Experience Centre that will house products, applications, materials, designs, and fabrications. Customers, architects, fabricators, and partners will be able to experience and investigate fabrication solutions on this center.

Priyanka Dutta