Tanishq held a special evening at South City Mall to honor Bengali women, or Srijonis, who shape, inspire, and celebrate Bengali culture on a daily basis. More than 200 people attended the event to honor the amazing women in their lives. The evening developed into a lively event where guests supported and cheered one another, fostering a moment of empowerment and gratitude.

Motivated by the tagline Srijonis of Notun Bangaliyana, it encouraged mall patrons to stop and reflect on the dynamic, inspirational women who have inspired them. Shoppers and onlookers were drawn to the activation area by the Srijoni film, which was displayed on a sizable LED screen inside the building. The film immersed them in a compelling story of empowerment through creation, honoring women as the real creators of Bengali culture who shape and redefine Notun Bangaliyana every day. RJ Nilanjana, the host, encouraged guests to share their stories through interactive dialogue about the women who most inspire them, whether as friends, coworkers, mothers, or mentors.

Actress Saoli Chatterjee’s live spoken-word poetry performance, which was influenced by the spirit of Srijoni, also added to the experience. The show honored the quiet bravery, tenacity, and personal dignity that Bengali women exhibit on a daily basis. These women are the ones who create and nurture Notun Bangaliyana, redefining Bengali culture through their daily acts of bravery, compassion, and inventiveness. Throughout the event, audiences gathered to honor the Srijoni in their lives, and there were moments of collective celebration and thunderous applause.

Throughout the live performance, Tanishq crafted an emotional celebration that honored women’s power in all of its manifestations, with each participant fully aware of Srijoni’s essence.

Priyanka Dutta