Pexora, a joint venture formed by PromotEdge and Prodigy Communications and the exclusive distributor for Xtreme Media- India’s leading LED display company and the nation’s sole manufacturer- has declared its intention to back the creation of a digitally enhanced urban environment in West Bengal, with particular emphasis on Kolkata.

The initiative seeks to gradually reshape the state’s outdoor communication environment by implementing advanced Digital LED infrastructure. By facilitating dynamic, real-time content delivery, this method aims to shift away from conventional static formats toward a more adaptable and interactive platform for public communication, advertising, and information sharing.

In line with the overarching goal of urban modernization, Pexora is investigating ways to work with the Government through various channels, such as public-private partnerships (PPP), tenders, and other strategic collaborations. The goal is to help develop infrastructure that boosts the city’s visual appeal, increases public convenience, and fosters a more connected and communicative setting.

The announcement was made by Mr. Nitin Jain, Partner, Pexora; Mr. Saurav Agarwal, Partner, Pexora; and Mr. Sanket Rambhia, Managing Director, Xtreme Media & LEDX Technology.

Mr. Nitin Jain, Managing Director, Pexora, said, “We are very confident that this business will continue to grow in this market, and that is our commitment to fully exploit and leverage that potential. At this moment, we offer comprehensive 360-degree advertising solutions, covering everything from content creation, signage, and launch events to digital media campaigns. We are currently engaged in discussions with the West Bengal government and urban development authorities to digitally upgrade public areas such as bus stops and gantries, aiming to improve city aesthetics, boost local tourism, and reduce environmental waste from conventional static billboards”.

Mr. Sanket Rambhia, Managing Director, Xtreme Media & LEDX Technology said, “In contrast to static hoardings, which involve ongoing printing and distribution expenses and produce non-recyclable flex waste, digital LED displays offer an eco-friendly, affordable, and adaptable solution for multiple campaigns. As a 100% Indian company with full R&D and manufacturing operations based in India, we aim to do more than sell screens; we are constructing a comprehensive, dependable ecosystem, complete with up to 7-year warranties and local service support, designed to create broad business opportunities for fabricators, consultants, and technical service providers throughout the region”.

Mr. Sanket Rambhia observed that these initiatives signify a fusion of technology, media, and infrastructure, helping to create a more forward-looking and vibrant communication landscape in urban areas.

As part of this continuous initiative, Pexora will also unveil its Experience Centre in Kolkata, backed by a full after-sales support system covering servicing, fabrication, installation, commissioning, and spare parts, guaranteeing smooth implementation and lasting reliability.

Priyanka Dutta