TATA Starbucks and SuperYou are launching a new line of protein-powered beverages in response to the positive national reaction to their Protein Cold Foam partnership earlier this year. A signature Starbucks beverage, the Brown Sugar Cinnamon Oat Iced Shaken Espresso with SuperYou’s Vanilla Protein Cold Foam on top, is the centerpiece of the expansion. The beverage, which draws inspiration from Ranveer’s personal coffee ritual, features a strong hand-shaken espresso with hints of cinnamon and brown sugar, followed by a smooth SuperYou Pro vanilla protein cold foam.

Fans gathered in anticipation as Ranveer Singh went behind the counter to sample this iconic beverage during the launch of the new SuperYou + Starbucks menu. Ranveer Singh aptly described the day’s events as “a blockbuster in a glass,” with India’s coffee and protein cultures colliding.

Ranveer Singh, Co-founder, SuperYou, said, “For me, coffee has always been more than just a drink—it’s a ritual. SuperYou’s vanilla protein cold foam is the ideal addition to Starbucks’ famous Iced Shaken Espresso, which is robust, smooth, and full of personality. I’m eager for people all over the nation to give it a try, personalize it, and make it their own”.

The SuperYou + Starbucks menu is offered online and at more than 500 Starbucks locations in India. With SuperYou Pro Protein Cold Foam flavors like Vanilla, Chocolate, and the new Mango Cold Foam, which adds 11g to 18g of protein, customers can continue personalizing their favorite cold drinks. Customers can also sample the cool Mango Frappuccino Protein Cold Foam at any Starbucks location in India, just in time for summer.

Priyanka Dutta