The love story between Bengalis and Biryani traces its origins back to the mid-19th century, courtesy of Nawab Wajid Ali Shah, the last ruler of Awadh. Even when placed under house arrest in Metiabruz, Kolkata, on a monthly allowance, the Nawab never lost his signature royal grandeur. It was under his patronage, and through the masterful hands of his personal chefs, that the legendary Kolkata-style Biryani was born. Facing budget constraints, these royal cooks ingeniously introduced boiled potatoes and eggs to complement the meat—a culinary improvisation that turned into an immortal gastronomic legacy.

Today, that royal temperament remains alive. Biryani has evolved from a mandatory staple at Bengali Muslim weddings into an absolute emotion for all Bengalis. Be it festive celebrations, daily lunches, dinners, or quick tiffin boxes, the craving for this aromatic dish cuts across all communities.

Tapping into this eternal love for authentic flavors, B&B24, a rising brand in the culinary circuit, has officially expanded its footprint. Known for its primary kitchen based in Baruipur, the brand has launched a brand-new outlet featuring a refreshed look.

The new outlet has commenced its journey right at the entrance of the lane leading to the Krishna Cinema Hall, near the Sales Tax Office in Baruipur.

To celebrate this new chapter, B&B24 has announced a massive promotional offer tailored for food lovers.

The Deal: On the purchase of one Chicken Biryani, customers will receive another Chicken Biryani absolutely free (Buy 1 Get 1 Free).

Validity: The offer runs from July 8th to July 31st.

Order Limit: To ensure everyone gets a fair share, each customer can place a maximum of two orders (meaning they can buy two and walk away with four boxes).

Terms: This specific promotional offer is valid strictly on parcel/takeaway orders. However, regular patrons can also opt to sit and enjoy their meals at the venue during their daily commute.

Spearheaded by the brand’s owner, Susmita Saha, and strongly supported by associate Sudipto Saha, B&B24 is committed to maintaining top-notch quality and quantity. Currently, residents of Baruipur and adjacent areas are being served premium quality Biryani in generous 1-liter boxes, packed with a substantial 150 to 160 grams of succulent chicken, alongside the iconic, flavorful potato.

Looking ahead, the leadership team revealed that this is just the beginning. A series of continuous, attractive promotional offers will remain active until the upcoming Durga Puja festival. Furthermore, B&B24 is gearing up to diversify its menu by introducing an array of royal Mughlai dishes very soon. For anyone passing through Baruipur, missing out on the exquisite aroma and premium taste of B&B24 Biryani would certainly be a matter of regret.

Priyanka Dutta